Gustavo Portela
Strategy, design & digital development.
Available for new projects
I help businesses turn ideas into brands, websites, and digital products. From strategy to development, I bring every stage together to create clear, functional solutions built to last.
Florianópolis, Brazil · Working worldwide
10+years
250+projects
3disciplines
Clients and projects
A selection of projects spanning strategy, design, and development. Each project starts with a different challenge and is shaped around real needs.
Exam practice powered by data that guides progress.
A competitive exam preparation platform combining practice tests, automated grading, subject-level diagnostics, and rankings. As co-founder, I contribute to the product experience, interface design, and ongoing development.
A digital presence that reflects the value of scientific research.
A project for the Institute for Research, Suicide Prevention and Studies, focused on organizing information, communicating its work, and making institutional content clearer and more accessible.
A digital experience that inspires people to travel.
A website designed to present the accommodation experience intuitively, showcase the destination, and help visitors find the information they need to plan their stay.
Turning spreadsheets into a more organized operation.
A web application built to centralize loads, drivers, commissions, and financial information in one place. Designed to reduce manual tasks and give the team greater visibility into its operations.
Design and communication that support innovation.
Visual and digital communication projects for the National Association for Research and Development of Innovative Companies, translating complex topics into clear, consistent, professional materials.
About
I'm Gustavo Portela, a digital designer and developer. My work connects strategy, experience, and technology to turn ideas into solutions that make sense for both the people who use them and the businesses that invest in them.
Over more than 10 years, I've worked on 250+ projects spanning brands, institutional websites, and digital products. That experience allows me to look beyond appearance: understand the problem, organize information, shape the experience, and turn those decisions into something functional.
I work closely with my clients and stay directly involved at every stage. This keeps decisions connected and ensures that the thinking behind a project carries through to the final result.
Identity, visual language, and applications that express a business's positioning and build recognition across every touchpoint.
Websites and interfaces designed to simplify navigation, communicate clearly, and make every interaction more intuitive.
Digital solutions built with attention to performance, responsiveness, and the details that make an experience work in practice.
Every project calls for a different approach. I can lead the entire process or work alongside your team on specific stages.
From the first idea to launch.
For businesses that need a well-planned digital solution without having to coordinate multiple professionals to bring it to life.
Deliverables
Design and development as an extension of your team.
For businesses and marketing teams looking for a close, experienced partner to continuously improve their websites, interfaces, and digital experiences.
Areas of collaboration
Available for new projects
Let's understand what you need to build, find the right direction, and turn it into a well-crafted digital solution.
Tell me a little about your idea. I'll get back to you so we can discuss the scope, possibilities, and next steps.